Data Analytics and Business Benefits Forum

Published: NORTH Link

Date: 7.30am – 12.00pm, Thursday 29th August 2019

Host: North and West Melbourne Data Analytics Hub

Venue:  Conference Centre, Moonee Valley Racecourse

Event Overview – In what is an ever more dynamic and disruptive commercial environment, the effective and timely use of insights derived from the analysis of data has never been more important. In this forum you will explore the immediate contribution data analysis can make to your business, and how to prepare for a future where Artificial Intelligence (AI), Robotics and the Internet-of Things (IoT) have become commonplace.

Keynote Speaker #1 – Victoria’s Chief Data Officer, Julian Hebden

Julian is Victoria’s first Chief Data Officer. Julian advocates for the better use of data across government. He is supported by a team of data and policy specialists. Julian has extensive experience and knowledge in data and analytics in Australia and abroad. He held senior executive positions with Telstra, including Head of Big Data. In the UK he held executive roles with T-Mobile and HM Revenue and Customs.

Keynote Speaker #2 – Darrell Ludowyke, CEO, Empirics

Empirics, a subsidiary of the global Link Group, provides the full spectrum of data integration, analytics, provisioning and data science services, tailored to suit each of their client’s unique needs. The company has offices in Melbourne, Sydney, Canberra and London, supporting clients across numerous industries.

Audience – This event is aimed at key executives wanting an understanding of the benefits that can be derived from achieving deeper insights into their operations and markets. Much can be gained by sourcing and analysing readily available data to assist in making sound business decisions.  Venue capacity of 200.


  • Registration/Arrival & light breakfast (7:30am)
  • Welcome & Event Introduction: Vic Gov’t Representative (TBC)
  • Keynote – 1: Julian Hebden, Victoria’s first Chief Data Officer (CDO)
  • Themed Workshops in Breakout Sessions
    • Workshop (room 1): Market Segmentation & New Markets (inc. Client Case Study #1)
    • Workshop (room 2): Case Study 2 – Operational Dashboards (inc. Client Case Study #2)
  • Morning Tea & Coffee
  • Keynote – 2: Melbourne Data Analytics Hub Industry Partner (TBC)
  • Themed Workshops in Breakout Sessions
    • Workshop (room 1): Case Study 3 – IoT & Industry 4.0 (inc. Client Case Study #3)
    • Workshop (room 2): Case study 4 – CRM Frameworks (inc. Client Case Study #4)
  • Panel Discussion
  • Wrap Up (12:0pm)

Register here.

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